looking at the right metric

Most of the time, looking at the right metric can make all the difference. For example, a social network app should grow exponentially by nature. Thus, you need to look at month-over-month percentage growth,

• not the total registered users—it doesn’t tell anything about the present

• not the monthly active users—it doesn’t capture the growth velocity

• not the monthly increase in users—it doesn’t capture the exponential network effect

• not the pageview/interactions on the service—it doesn’t capture the value proposition

• not capital raised or rounds closed—VCs are not your customers.

Or even even looking at any metric might be a wrong choice. You may need one customer who loves your product. Again, it all depends on the context.

Written 100% by human.